Researching multilingual practices in mediatized communication, 1 Mar 2016, Ghent University
LEF, Ghent University (Intercomm) & University of Antwerp (IPAC) cordially
invite you to the workshop: Researching multilingual practices in mediatized communication
Tuesday 1 March 2016, 1.30 pm-17.30 pm
Ghent University, Belgium, Abdisstraat 1, 9000 Gent, Room A. 1.04.
Registration: free attendance, with a maximum of 25 participants. Please e-mail
Ellen Van Praet, Research Centre for Multilingual and Intercultural Communication, Ghent University
Tom Van Hout, Institute for Professional and Academic Communication, University of Antwerp
This workshop explores the epistemological and methodological consequences of studying digital
communicative practices. If communication increasingly takes place in mediated environments, how
can linguistic ethnography adjust its toolkit to online contexts of production, consumption, and
In sociolinguistics, mediatization is seen as an ongoing process of socio-cultural change driven by the
saturation of mediated communication (Androutsopoulos 2014, Van Hout & Burger 2015). In
linguistic anthropology, mediatization is defined in the broad sense as ‘institutional practices that
reflexively link processes of communication to processes of commoditization’ (Agha 2011: 163) and
in the more narrow sense as ‘the representational choices involved in the production and editing of
text, image, and talk in the creation of media products’ (Jaffe 2009: 572). Terms such as virtual
ethnography, network ethnography, netnography, cyberethnography, and webnography indicate
researchers’ attempts at transferring principles and techniques of offline ethnography to computermediated
For this workshop we bring together 4 speakers adopting a linguistic ethnographic research
perspective on digital data, with a specific focus on multilingualism.
13.30. Opening & welcome
13.45. Jannis Androutsopoulos (Hamburg University) Locating multilingual practices in social
networking: a mixed methods approach.
14.30. Katja Pelsmaekers (University of Antwerp) Engaging the museum visitor. An ethnographic
exploration of digital museum discourse.
15.15 Coffee break
15.45 Sofie Decock (Ghent University) Dealing with multilingual customer complaints:
methodological concerns and open issues.
16.30. Piia Varis (Tilburg University) Tracing multilingual practices – online and offline?
For additional details and abstracts of sessions download the detailed call here: CALL LEF final workshop on multilingual practices in mediatized communication